What is Google Analytics?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and allows you to analyse in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.
Setting up a Google Analytics account
If you do not already have a Google Analytics account, you'll need to create one. Follow this guide directly from Google, and then return to this article to complete the installation of the tracking ID: https://support.google.com/analytics/answer/1008015?hl=en
If you have a Google Analytics account, but do not have a unique tracking ID, use this guide: https://support.google.com/analytics/answer/9539598?hl=en&sjid=10614587673055906042-EU
Installing your Google Analytics ID on your website
To set up Google Analytics, head to Settings > Tracking, SEO and JavaScript.
Paste in your unique tracking ID into the Google Analytics field.
Press Save.
Your tracking ID is now successfully saved in the head code of your website.