JJ O'Toole's Seamless Migration to Shopblocks

>500% growth in monthly sales

THE CLIENT

JJ O'Toole

With a strong emphasis on sustainable growth, their committed team has greatly improved the company’s eco-friendly practices and design capabilities. The year 2022 saw JJ O’Toole proudly becoming part of the Zeus Packaging family, ushering in a new era in their history.

Their goal is to streamline the packaging process for their valued customers, reducing supply chain complexities and enhancing overall convenience.

The Challenge

The system's limitations hampered their ability to expand brands and display dynamic content such as videos. Sales had stagnated, and the platform's inability to support parent/child product hierarchies (variants) and advanced pricing and filtering options created operational inefficiencies. Basic changes were difficult to implement, necessitating a more flexible and scalable solution to meet their growing needs.

The Solution

Shopblocks provided a comprehensive solution tailored to JJ O'Toole's unique requirements. The key components of the implementation included:

1.

Shopblocks integrated seamlessly with JJ O'Toole's Kernel ERP system, enabling automatic updates of product, stock, and prices. This automation facilitated effortless scaling and streamlined operations.

2.

The introduction of BlockLab empowered JJ O'Toole to self-manage and elevate their marketing efforts. This tool provided a superior user experience (UX) for customers, making it easier to navigate the website and find desired products quickly.

3.

The new website was designed to cater to both B2B and B2C customers. Phase 2 of the project will introduce additional B2B functionalities, including customer-specific pricing and on-account payments with credit limits.

Results

The new JJ O'Toole site went live within 68 days, exceeding all expectations for rapid deployment and efficiency.

This case study showcases how Shopblocks' innovative solutions can transform businesses facing complex digital commerce challenges. JJ O'Toole's success story highlights our commitment to providing scalable, efficient, and user-friendly platforms that drive growth and operational excellence. Partner with Shopblocks to elevate your digital commerce capabilities and achieve unparalleled success.